Table no. 1 shows the primary data description of the investigated sampling.
As for respondents’ distribution according to gender, the male respondents’ rate is 60 while that of female respondents is 40%. As for respondents’ distribution according to age, the 2-36 age category rate is the highest rate estimated 37%, followed by 15-25 age category rate is 23%, while the lowest rate is that of the 59-69 age category estimated 7%, followed by the 48-58 age category rate estimated 11%.
As for respondents’ distribution according to the marital status, the married respondents rate is 64%, single respondents rate is 31%, while the rates of divorced and widow respondents are 3% and 2% respectively.
As for the respondents’ distribution according to the educational level, the university graduate respondents rate is 48%. The intermediate educated respondents (primary- preparatory- general and technical secondary) rate is about 47%. The post-graduate studies respondents’ rate is about 3%. The rate of those respondents who can read and write is only about 2%. There is only one literate case among respondents who is perhaps from the popular area sampling. This is attributed to the fact that most of he sample are selected from high-housing areas.
As for respondents’ distribution according to profession, the highest rate of 46% is among students, followed in the second place by private sector staff 37%. Then, the public sector staff 11%, followed by the retired respondents 4%. Finally, the housewives rate is 2%.
As for the respondents’ distribution according to housing property, 86 of respondents live in their own possessed houses and the rest respondents live in rented houses.
As for respondents’ distribution according to the demographic origin, 84% of respondents come from urban origin, 16% come from rural origin.
As for respondents’ distribution according to monthly income, 34% of respondents’ income ranged from LE 2000-3000, followed by 31% of respondents whose monthly income ranges from LE 3000-4000, while 16% of respondents’ monthly income ranges from LE 4000-5000. in addition, 9% of respondents’ monthly income range from LE 500-1000, the rate of respondents’ monthly income ranges from LE 5000-10000 is 8%. Finally, the rate of those respondents whose monthly income exceeds LE 10000 is only 2%.
The researcher has analyzed the collected research data in order to realize the research objectives. These data are collected through a questionnaire-based task to identify the conspicuous consumption phenomenon in Egypt as shown in table no. 2.