INTEGRATED MARKETING STRATEGIES: INTRODUCTION

INTRODUCTION

Choosing Internet marketing as a viable topic of research seems more necessary than implied. In order to take full advantage of the marketing world, people must be able to diversify and broaden their perspectives in marketing. The Internet became a mainframe for all types of transactions from online banking to video rentals to increasing grocery sales each of which need marketing with great precision using various forms of advertising.

As there are many ways to advertise in the business world: posters, hordes, flyers, business cards, television, etc. there are various techniques for online marketing as well. While each method has its advantages and disadvantages, one factor remains the same: being target specific. Would you use a television advertisement to sell goods from a catalog? Would it not be more effective and less expensive to print a catalog?

The same principles apply to the Internet. Why would a company wanting to display its services of 3-D animation send e-mails filled with prices but no video link? Exactly what components make a successful Internet-marketing plan? How does one know whether the Internet is a viable means of putting the word out for a business? From making the choice as to which method of advertising to use to understanding the various methods of online advertising to understanding the potential an online presence offers a commercial business this article quantifies vast research into what should be a pre-institutional thought process for online marketing. Subsequently, advertisers and marketers must adapt to the advances in technology to keep companies fresh to every consumer. Payday Loans Online

A systematic approach in which to analyze the data and information gathered in hopes of obtaining useful information upon which to base such judgments is ideal. The first step is an understanding of the importance of the Internet and its effect on commercial marketing and advertising. Next, one begins to ponder the uses a business, industry, or individual achieves through Internet advertising implementations. Finally, studying research based on demographics and understanding exactly what consumers want via an Internet marketing campaign allows for better more controlled targeted marketing campaigns aimed for high returns and retention compared to “spam” attempts commonly seen on the Web. The main question is whether the Internet is a promising advertising adventure. In addition, which method yields the greatest results for those willing to embark on the new frontier of marketing online advertising?